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Overcoming Inventoritis, a largely psychological disorder, is important to anyone involved in the innovation process interested in obtaining better returns from resources applied to innovation. Innovation through researching, developing or inventing new or improved products and bringing them to market effectively is a perilous process with the odds of success worse than those faced by a typical blackjack player. Those who need their invention or product to become a commercial success should follow the lead of Thomas Edison, the World’s Greatest Product Marketer who maintained a healthy perspective, built an empire from his ideas, lived long and prospered. Be wary of taking a lead from the great scientist and inventor Nikola Tesla who unfortunately suffered from inventoritis and died lonely and broke.
People with untreated inventoritis have an amazing ability to disrupt sound marketing processes, often impacting their career opportunities and any chance of venture success. People and companies that effectively deal with inventoritis greatly improve the odds of enjoying a positive financial experience from their efforts. Learn how to identify, manage and overcome the debilitating inventoritis condition and become an effective product marketer in the process.
Steve Wozniak, Inventor of the personal computer and co-founder of Apple says that "As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor."
- Sales Rank: #2133700 in eBooks
- Published on: 2008-02-11
- Released on: 2008-02-11
- Format: Kindle eBook
Most helpful customer reviews
1 of 2 people found the following review helpful.
Not much useful here
By Todd Wynia
First the guy never really defines Inventoritis. I guess you can kind of figure it out by reading the book, but it's really left up to the reader to define it in their own minds. Second, the examples he gives seem to contradict themselves. In one case an inventor is portrayed as being tenaciousness and in another example an inventor exhibits the same qualities and he's portrayed as having inventoritis. I did learn a bit more than about Edison than I knew before, but that's all I got out of the book.
1 of 1 people found the following review helpful.
Will your product succeed? Read this book!
By Bruce Wolff
A terrific new insight into why new products / inventions succeed or fail. Roosen and Nakagawa introduce a new measure of product development spending priorities and back it up with several historical and modern examples tying these priorities to the effect on real-life products - and companies.
"Overcoming Inventoritis" goes beyond Clayton Christensen's concept of Disruptive Technology in "The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)". Roosen and Nakagawa show how even companies as complex and well-established as Kodak and the large integrated steel makers (the latter among Christensen's examples of supposedly doomed industries) have the ability to succeed in the face of new lower-quality but improving competitors. The key is to keep your internal strengths aligned with the market's external demands, rather than focusing internally on unguided innovation.
This strategy sounds easy. How can it be accomplished? "Overcoming Inventoritis" lays out twelve distinct ways to break with unsuccessful innovations and increase your products' chances of profitability. My favorite of the twelve? The first: Assume your product is terrible. Don't laugh - it actually makes sense the way Roosen and Nakagawa explain it.
Among many examples of inventoritis-free successes and inventoritis-plagued failures, one example from a century ago stands out. The comparison between Thomas Edison and Nikola Tesla is as clear an example of opposing attitudes toward innovation - and radically differing outcomes - as you will ever find. Even if you think you know the story behind either of these great minds, you will come away with a profound new perspective.
"Overcoming Inventoritis" is a must for any executive, marketer or engineer who wants to ensure successful product releases and drive up profitability.
0 of 0 people found the following review helpful.
Dont love your Baby Too Much
By Jim Estill
I read a great book by Tatsuya Nakagawa and Peter Paul Roosen called "Overcoming Inventoritis: The Silent Killer of Innovation". When Tatsuya first sent me the book, I instantly thought - SYNNEX - distribution - this must be a book on how to turn your inventory faster. Having the right inventory and turning it fast is key to any well run distributor.
But the book is about Inventors or Creativity. The gist of the thesis is all organizations need innovation to grow and thrive but all companies have built in characteristics that stifle creativity. The book covers a series of interesting case studies to point out the challenges and how some successful companies overcame the obstacles.
One clear message is "falling in love with your invention is a sure way to fail".
The book build us up to my favourite chapter (7) which has the answer. 12 ways to overcome Inventoritis.
1 - Assume the product or idea is terrible. Challenge and re-challenge.
2 - Know your customer, industry and business well. I notice that everyone else's business is easy and the grass is always greener there but when I invest, I lose money.
3 - Build a solid leadership bridge between marketing, engineering and sales.
4 - Make a commitment to self-improvement
5 - Be prepared to give up control. Control needs to be where the best good for the innovation is.
6 - Steal ideas from others and let them steal your ideas. I have always said "Ideas are a dime a dozen - implementation is what counts"
7 - Budget the time to help others and ask for help. Interesting, I am better at giving help than asking for it. Something I should work on.
8 - Lead with process.
9 - Create a slogan for the strategy.
10 - Leverage your resources (This is a huge part of the key to success in general)
11 - create a network or outside advisors. I would modify this to say just a network of people who can influence the market, spread the word, sometimes advise, challenge etc.
12 - Now you don't think I am going to just give you the full list. Read the book (the list is on page 92)
The book can be downloaded for free at Tatsuya's company web site - Atomicacreative.com.
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