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The ‘42 Rules of Marketing - 2nd Edition’ is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don’t always have the time or patience to do.
The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn’t that the point?
- Sales Rank: #1648695 in eBooks
- Published on: 2012-07-06
- Released on: 2012-07-06
- Format: Kindle eBook
From the Back Cover
"These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If 'marketing' is in your title, you need to have this book in your library." Chris Shipley, Co-Founder, Guidewire Group Inc., and Executive Producer of the DEMO Conference
"Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs." Brian Lawley, President, 280 Group & Silicon Valley Product Management Association
"This book is full of practical reminders that help marketers stay focused on what works." Karilee Wirthlin, Founder and Managing Principal, KL Consulting, and President, Women in Consulting
"It's an actionable guide for anyone looking to improve the quality of their marketing. Laura's rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend." Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley
"It's a funny, honest look at how marketing really works. Laura has written a book that captures the basics we know about but don't always do." Kathy Johnson, Co-Founder, Consort Partners
About the Author
Laura Lowell is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. Prior to launching Impact Marketing Group, Laura held executive positions with Hewlett-Packard, Intel and IBM. Her degree in International Relations prepared her for work assignments in Hong Kong and London. She received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship. She lives in Los Gatos, California with her husband Rick, their two daughters, and their dog.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Fun, easy and interesting read.
By Annika Erbe
In 42 Rules of Marketing, Laura Lowell makes marketing tips fun and easy to read. Because the book deals with marketing in such a practical, humorous and approachable way you feel like you could successfully launch a business using her 42 Rules of Marketing, with little or no previous experience. I loved the book.
1 of 1 people found the following review helpful.
Marketing Made Easy
By David M. Castellanos
The 42 Rules of Marketing is a fantastic concept. The style which it is written and the content it covers allows the reader quick and easy tips that help simplify marketing and the marketing process. Laura Lowell, the author, is able to breakdown a vast amount of knowledge and experience, presenting all of it in a way that makes it easy to understand and implement. Highly recommended.
David Castellanos; President/Broker- Synoptic Real Estate Group & Synoptic Financial Services
3 of 4 people found the following review helpful.
Loved this book!
By KB
Great book for anyone who deals with the public to refresh skills and mindset. Most of us 'sell' on a daily basis and not just at work! Read this and remember the basics and have a chuckle too.
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